ART DIRECTION | CREATIVE VISION | PROJECT MANAGEMENT | BRAND & IDENTITY | PRINT, DIGITAL & WEB DESIGN
Purely For You Visual Identity & CRM
Brand Identity
Client: Pure Encapsulations
Need: During the pandemic, Pure Encapsulations transitioned its focus from marketing to healthcare practitioners to marketing to consumers. I was tasked with leading the visual identity for our new DTC channel, “Purely For You.” By leveraging Pure Encapsulations' brand equity, we aimed to attract this new consumer demographic and enhance sales and retention through an expanded consumer CRM program across email and media channels.
Results: I implemented Pure Encapsulations' Direct-to-Consumer Guidelines to uphold uniform brand standards and visual identity across all branded materials. This encompassed my designs and templates for web pages, social media content, new product launches, seasonal promotions, CRM communications, and award-winning monthly educational emails. I collaborated closely with a cross-functional team throughout this process.
Award: Graphic Design USA Digital Design Awards (Email Marketing)
PFY CRM Monthly Educational Emails - Graphic Design USA Digital Design Awards Winner
PFY CRM Monthly Educational Emails - Graphic Design USA Digital Design Awards Winner
