ART DIRECTION | CREATIVE VISION | PRINT, DIGITAL & WEB DESIGN | EMPLOYEE ENGAGEMENT
Jump for Joy
Holiday Card
Client: VHB
Need: Create a vibrant holiday greeting (both print and digital) that resonates with clients and employees alike. Spark joy and anticipation for the holiday season and the upcoming new year.
Results: The campaign featured a holiday card, website, eblast, social media campaign, and internal and external communications. It highlighted VHB’s fun culture and energy. Inspired by Philippe Halsman's 1959 Jump Book, I collaborated with our in-house photography team to direct a photo shoot at our local trampoline park. For a personal connection, we engaged a number of employees (including the CEO!) to have some fun, and literally “jump for joy.” This shoot captured an uplifting experience that genuinely brought joy and anticipation for the new year. Click here for behind the scenes footage of the trampoline shoot.
Awards: Society for Marketing Professional Services Marketing Communications Awards for Holiday Piece: Mixed Media, Award of Excellence
Society for Marketing Professional Services-Boston Chapter Communications Award: Holiday Piece, Digital
