PRINT & DIGITAL DESIGN | ILLUSTRATION | EMPLOYEE ENGAGEMENT
Cheers to a Colorful
New Year
Holiday Card
Client: VHB
Need: Design and develop a print and digital greeting to connect with clients and engage employees during the holiday season.
Results: The campaign featured a holiday card, e-blast, video, social media initiative, and both internal and external communications. Embracing the trend of coloring books, the team devised a theme that resonated with the fun and calming nature of coloring—a perfect fit for the bustling holiday season. Each client received a holiday card accompanied by smaller cards designed for coloring, encouraging them to share their creations on VHB’s social media platforms using the hashtag #VHBHolidayCheer.
E-blast greetings were accompanied by a link to a lively timelapse video showcasing Watertown employees coloring a large-format poster unveiling the message “Cheers!” Additionally, coloring kits and posters were distributed to all 24 offices, inviting every employee to join in the creativity and encouraging them to share their creations on social media.
Awards: American Graphic Design Awards (Announcements, Invitations + Cards)
American Graphic Design Awards (Pantone’s Creative Use of Color)
