ART DIRECTION | PROJECT MANAGEMENT | IDENTITY & LOGO DESIGN | PRINT, DIGITAL, MOTION & PRODUCT
40th Anniversary
Event Design
Client: VHB
Need: Create a captivating visual identity for VHB's 40th Anniversary celebration, tailored for a live streaming event, stockholder’s meeting, internal communications, and a year-long social media campaign. Coordinate the production of a company-wide live streaming event to ensure all 24 offices can join in the celebration. The anniversary logo had to work with the existing company logo and be able to support several messages, depending on the use and placement of the logo.
Results: I designed collateral with a unified visual identity and logo that extended seamlessly across two events and all marketing channels. For the look and feel, I was inspired by the designs of the late 1970’s, as VHB was founded in 1979. It’s reminiscent of the past while feeling fresh and looking ahead to the future. I art directed the event materials to coordinate with the identity and event logo.
Livestream event
